Matt Bushby, the Chief Marketing Officer at Rightmove - Distinctive brand assets

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own.  Topics Intuitive decisions Distinctive brand assets  The power of being you Always have a marketing toolkit  Leadership Board influence Judgement No substitute for experience  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.