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Matt Rector on Growing a New Relationship-Based Primary Care Model episode artwork

EPISODE · Apr 15, 2026 · 20 MIN

Matt Rector on Growing a New Relationship-Based Primary Care Model

from The Performance Prescription - A Healthcare Marketing Podcast · host Target Continuum

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

What this episode covers

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

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Matt Rector on Growing a New Relationship-Based Primary Care Model

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Frequently Asked Questions

How long is this episode of The Performance Prescription - A Healthcare Marketing Podcast?

This episode is 20 minutes long.

When was this The Performance Prescription - A Healthcare Marketing Podcast episode published?

This episode was published on April 15, 2026.

What is this episode about?

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Performance Prescription - A Healthcare Marketing Podcast episode?

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