EPISODE · Apr 15, 2026 · 20 MIN
Matt Rector on Growing a New Relationship-Based Primary Care Model
from The Performance Prescription - A Healthcare Marketing Podcast · host Target Continuum
In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.
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Matt Rector on Growing a New Relationship-Based Primary Care Model
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