Matt Sullivan Built a 7-Fig Marketing Agency by Accident (Here's How)

Today we chat with Matt Sullivan. Founder and CEO of Torro Media.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Matt Sullivan0:45 The "Oh Shit" moment, "I can't do this alone"2:07 Why hiring generalists was a mistake7:10 "We were the guinea pig" testing on yourself before selling11:22 Hiring the Mac and Cheese reviewer15:06 Mrs. Monday, The COO who fixed everything24:08 AI vs humans, where each wins28:14 How Matt checks capacity and forecast hiring34:36 ChatGPT recommended Torro to a prospect37:50 "Deeper vs wider," the growth strategy shift43:53 What an A-player actually means49:03 Hiring differently for doers vs leaders54:28 "Deeper vs wider," what's working now59:08 Hooks that got them 40,000 emails + millions of views1:02:34 Hack ChatGPT to reverse engineer your visibility1:08:31 Where to find Matt + Torro