EPISODE · Apr 12, 2023 · 50 MIN
Matthew Delman - Storytelling Frameworks & The Hero’s Journey
from Back on T-R-A-C-K · host Kerry Guard
Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”
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