Matthew Delman - Storytelling Frameworks & The Hero’s Journey episode artwork

EPISODE · Apr 12, 2023 · 50 MIN

Matthew Delman - Storytelling Frameworks & The Hero’s Journey

from Back on T-R-A-C-K · host Kerry Guard

Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”

Episode metadata supplied by the publisher feed · Published Apr 12, 2023

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Matthew Delman - Storytelling Frameworks & The Hero’s Journey

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