Matthew Ziegler - Balancing the Messaging to Not Alienate Your Audience

Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t rely on F.U.D. (Fear, Uncertainty, & Doubt) to push your products.