Maurice Wheeler - Story in marketing, strategy and research

In this episode, Susanne talks to Maurice Wheeler, CEO ofWe are Family, about how he uses story in his marketing, strategy and research work with children, teens and families.  We discuss: The role of story and cognitive dissonance in engaging audiences The challenges of creating children's content like"Bluey," which resonates with both children and parents; How researchers must balance crafting compelling narratives with accurately representing complex data,emphasizing the importance of disciplined curiosity. Chapters: (00:00) Introduction (00:15) The Importance of Storytelling in Marketing (05:30) Crafting Stories for Different Audiences (12:45) Cognitive Dissonance in Storytelling (20:00) The Role of Research in Storytelling (30:00) Authenticity in Brand Communication   The ChangeStories podcast is for people who are interested in change, whether that is within organisations or for individuals. Hosted by Susanne Evans, an organisation change consultant, coach, trainer and researcher, each podcast episode features a conversation with a guest about their work to provide ideas and inspiration. To find out more about ChangeStories and Susanne's work, go to www.feldsparconsulting.com or follow her on Twitter or Instagram (@feldsparconsult ).  Susanne is on LinkedIn at https://www.linkedin.com/in/susanneevans and her email address is [email protected] Alternatively, you can sign up for the monthly newsletter The Change Conversation by clicking this link - https://mailchi.mp/f2ba36a7262b/the-change-conversation   Maurice can be found here: https://we-are-family.com/uk/ https://www.linkedin.com/in/mauricew75/