Max Snow: How Explainable AI is Revolutionizing Performance Advertising

In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral AI helps predict intent, personalize campaigns, and make ad spend dramatically more efficient. They also explore the future of ad tech, including why behavior-driven automation may outperform prompt-based tools, and how better data access and privacy-aware partnerships are shaping what’s next for marketers. The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise. Timestamps: Intro (0:51) What Yobi does and why it’s different (1:08) The origin story of Yobi (4:39) How the Microsoft partnership came together (6:26) Privacy and working with sensitive brands (8:25) Rain’s work with Yobi and the impact on clients (9:49) The future of AI in ad tech: behavioral prompting (12:15) Outro (18:30) Please follow our podcast and leave a review! Our website: https://www.rainagency.com/ Follow us on social media! LinkedIn: https://www.linkedin.com/company/rainagencyinc/ Facebook: https://www.facebook.com/RainAgencyInc/ Instagram: https://www.instagram.com/rain_thegrowthagency/ X: https://x.com/rainforgrowth YouTube: https://www.youtube.com/@RainAgency TikTok: https://www.tiktok.com/@rain_thegrowthagency