Max Traylor on How To Charge for Strategy, Not Implementation
from MicroFamous Conversations Hosted by Matt Johnson
The advent of the gig economy has dropped the perceived value of implementation, and as a result strategy is what clients are willing to pay us more money for. How did the barrier of entry for marketing services become virtually non-existent, and how is that impacting the agency model? If doing the task is no longer as valuable as before, how do we package the processes, strategies and planning that can allow us to charge more? What is genuine expertise, and how do we attain it?
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How long is this episode of MicroFamous Conversations?
This episode is 18 minutes long.
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This episode was published on September 6, 2018.
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