Maximise Your Social Media in the Automotive Industry Ep 21

Join automotive experts Mark Palavestra and John Sinclair as they speak with Alexander Corne from Motorink Media about the art of storytelling and maximizing social media in the automotive industry. In this episode, Alexander provides insightful tips on developing an effective social media strategy that leverages your company's heritage and technology to drive engagement. He discusses best practices for responding to negative social media and having a "war plan" in place. Delving into the power of influencers, Alexander analyzes how to carefully select and work with influencers to shape your brand image, with clear goals and outcomes in mind. He stresses the importance of authenticity and avoiding "fake news" when cultivating your social media presence. With decades of combined experience, Mark, John, and Alexander explore a wide range of topics relevant for today's automotive digital landscape. Tune in for practical advice on earned media, organic reach, reputation management, and more. Whether you're an established dealership or new start-up, you'll gain actionable tips for success.Become a supporter of this podcast: https://www.spreaker.com/podcast/talking-business-with-mark-and-john--5696935/support.