Maximising Player Value During the World Cup with Optimove | Ep. 820

In this episode of iGaming Daily, Fernando Noodt and Motti Colman explore how data, AI, and segmentation can help operators maximise player retention during major tournaments like the FIFA World Cup. They discuss strategies for identifying high-value customers, market differences, and long-term growth tactics. Key  TopicsPlayer behaviour analysis during the World CupSegmentation strategies for different marketsUsing data and AI to improve retentionIdentifying high-value customers post-tournamentMarket differences: Latam, US, EuropeImpact of tournament timing on betting behaviourReactivation and lifecycle managementPredictive analytics for customer valueHost: Fernando NoodtGuest: Motti ColmanProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.