Maximize revenue, margin, and growth with this simple pricing technique episode artwork

EPISODE · Jul 22, 2026 · 19 MIN

Maximize revenue, margin, and growth with this simple pricing technique

from BUILT with Otavio Pailo · host Otavio Pailo

If you're a $5M+ business in a regulated industry, we'll find the #1 constraint bottlenecking your business and the best solution to solve it - whether it's AI or not - for free: https://alreadybuilt.ai/strategyMost owners assume their price is either too high or too low. Otavio breaks down why your price is usually just wrong for your goal, and walks through the exact four-question survey and the five numbers it reveals, so you can set a price that maximizes revenue, margin, or growth on purpose instead of guessing.In this episode:00:00 Your price is probably wrong01:09 Where this method came from02:24 Why most pricing advice fails you04:02 Step 1: There's no single right price06:15 Step 2: Survey your market08:14 Step 3: Read your price band11:44 Step 4: Price for your goal16:08 Layer in your true valueMore Value:Learn the tactics my team and I are using as we scale to delivering $1B+ in client value: https://alreadybuilt.ai/built-briefWatch my latest YouTube videos: https://www.youtube.com/@otavio_pailoDISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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Maximize revenue, margin, and growth with this simple pricing technique

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