Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain

from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments

Learn to boost ROI from your creative executions by casting aside your hunches and delving into data-driven methods. In our January 13 live web clinic, Andy Mott and ExactTarget's Joel Book explored discoveries gained from an email competition in which three agencies redesigned email messages for three clients.

Episode metadata supplied by the publisher feed · Published Jan 13, 2010

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Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain

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