EPISODE · Mar 12, 2013 · 35 MIN
Maximizing Advocacy in the UK with Anthony Donaldson
from Purse Strings · host WMR.FM
Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result five golden rules for maximizing advocacy.
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