Maximizing B2B Visibility Through Google Business Profile Optimization With Victor Huynh

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… In today's digital landscape, visibility is everything, especially for B2B companies. You might assume that a Google Business Profile is just for local coffee shops or retail stores, but there may be a lot more potential there than you think. For B2B businesses, showing up on Google isn't just a nice-to-have — it's a necessity. So what does that look like for companies that don't rely on foot traffic or storefronts? According to Victor Huynh, a seasoned expert in digital marketing, Google Business Profiles are just as crucial for B2B businesses as they are for B2C. While some B2B companies may not have a physical storefront, a well-optimized profile still serves as an authority-building asset online. Google's algorithm treats a verified, physical business location as a critical ranking factor — even for non-local businesses. Victor explains that creating a genuine online presence with the right information helps build credibility and trust, which is especially important in today's AI-driven world where authenticity is key. In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about why Google Business Profiles matter for B2B companies, how optimization impacts SEO, and what business owners should prioritize. They discuss best practices for creating an accurate and consistent profile across platforms, the importance of photos and reviews, and how it influences local and regional search results. Victor also shares his insights on how leveraging AI with an optimized profile can further boost your visibility.