EPISODE · Sep 18, 2023 · 43 MIN
Maximizing Marketing ROI: AI, Multi-Channel Attribution & Centralized Data with Vibhor Kapoor, President of AdRoll
from Deconstructing Data · host BDEX
Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences. Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft. Get ready for insights that could very well reshape your understanding of marketing in the digital age. Among other things, we will be talking to Vibhor about: Using AI-powered automation to drive marketing performance The holy grail of attribution in a multi-channel world The benefit of using centralized marketing data
What this episode covers
Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences. Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft. Get ready for insights that could very well reshape your understanding of marketing in the digital age. Among other things, we will be talking to Vibhor about: Using AI-powered automation to drive marketing performance The holy grail of attribution in a multi-channel world The benefit of using centralized marketing data
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Maximizing Marketing ROI: AI, Multi-Channel Attribution & Centralized Data with Vibhor Kapoor, President of AdRoll
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