Maximizing Revenue for Big Gym Chains with Pete McCall

How BIA Technology Maximizes Health Club Revenue and Member Engagement I’m excited to share today’s episode, where I sit down with my good friend and fitness industry leader, Pete McCall. Together, we explore how leveraging BIA technology—specifically the Evolt360 body scanner—has completely transformed the way we drive not just health outcomes, but serious revenue growth in health clubs. Drawing from my own experience running 32 clubs and Pete’s incredible background in personal training, education, and managing programs for major fitness organizations, we break down what actually works when it comes to integrating body composition analysis into your club’s operations. I share why charging for scans might be holding your business back, how continuous member engagement through tracking creates massive sales opportunities, and how scan results open the door to powerful, teachable moments for both trainers and clients. This episode is packed with specific strategies and real-world examples of how focusing on data, coaching, and community can turn better health into better business. If you’re looking for practical ways to maximize your revenue and truly support your members, you won’t want to miss this conversation! Moments 00:00 Maximizing Revenue from Body Scanners 05:26 Jealous of EVOLT's Efficiency 07:31 Fitness as Essential Wellness Movement 12:29 Evo 360: Powerful Fitness Sales Tool 14:32 Gym Data Boosts Sales 18:14 Tailored Fitness Programs Needed 23:11 Introducing Strength Training at Resort 25:43 Fitness Evolution and Gender Inclusivity 27:51 Evolt 360: Customized Nutrition Insights 33:18 Data Revolution in Fitness Industry 36:38 "Strength Training for Graceful Aging" 38:01 "Building Muscle at Any Age" 41:19 CrossFit's Rise and Gym Shift 45:27 "Gym Member Scanning Strategy" My top takeaways: Don’t Charge for Scans, Create Opportunity: Charging members for body composition scans can limit participation. By providing free scans, you dramatically increase the touchpoints to upsell training, nutrition plans, and supplements—and drive better engagement. Data-Driven Coaching = Better Retention: Frequent, personalized scans empower trainers to deliver actionable coaching moments, address setbacks proactively, and tweak programs in real-time. This keeps members motivated—and more likely to stick around. Use Insights to Grow Your Business: High scan rates correlate directly to higher sales in memberships, training, and supplements. Smart operators use Evolt’s backend insights to quickly identify underperforming clubs or trainers and deliver targeted support. Presented by your host, Sharon Polsky, from Evolt 360. The Evolt 360 is the world's first intelligent body composition analyzer. Evolt has taken body composition assessment to the next level. For so long now, we have been led to believe that wearable technology was the answer for what people were looking for in tracking their fitness goals, yet the most desirable metric that individuals are seeking is simply to measure a baseline and track the quality of change over time. ​Evolt is empowering and educating consumers of all ages to improve the quality of their lives by making positive behavioral lifestyle choices to achieve their goals. If you enjoyed today’s discussion, please leave a review and share the podcast with your network. For more resources and tools to grow your business, visit us at Evolt 360 or follow us on Instagram, Facebook, and YouTube. Until next time, stay inspired, stay informed, and let’s keep working together to make the world a healthier place! Copyright 2026 Sharon Polsky License code: NPJK0YRWU2EZ5LTQ