Maximizing ROI with Ancillary Events: A CISOs Perspective

When it comes to metrics and the ROI of tradeshows:Sometimes CMOs see a very tight-knit KPI.And that’s where the problem lies.It’s not that those KPIs are necessarily bad, it’s just that they’re the wrong ones.And they desperately need to be updated.Brutally honest insights from Charles Payne, CISO at Neptune Media.In this episode of Audience 1st Podcast I JUST dropped, Charles and I talk about:Aspects of smaller events that attract security buyer attentionCommon mistakes vendors make at ancillary events and how to avoid themHow ancillary events influence purchasing decisionsHow smaller events affect the perception of a company’s brand and strategies companies can employ to use this to their advantageInsights into certain types of technologies or solutions security buyers are more inclined to explore at smaller events as opposed to larger onesTypes of follow-up actions by vendors that leave a lasting impact after smaller eventsSuch critical insights unraveled in less than 39 minutes.Join Audience 1st Newsletter TodayJoin 1400+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com