Maximizing Your Search Term Use on Amazon Advertising

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a byte in an Amazon search term? 12:11 What’s “SEO juice?” More indexed keywords? 16:52 SEO tip: Go manually fill up your search term report. 18:20 Consider your search term field 20:36 Why don’t people value iterative SEO work? 27:18 Outro: A micro-scale SEO series coming soon? Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links My Amazon Guy Steven Pope’s LinkedIn Ad Badger’s Amazon SEO Mini-Series Every SEO Tool is Wrong Using Search Terms Effectively  Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker