Maxing: Danger Or Trend?

Is maxing just self-improvement with a rebrand — or something more sinister? Shann and Lynette unpack where the trend came from (hint: the manosphere), why the algorithm is partly to blame, and what it all means for brands trying to figure out which side to stand on. From jaw maxing to nona maxing to the very real possibility of couch maxing as an Olympic sport. Ok, maybe not that last one...