MBA vs Lessons From Building a Brand | Brenton Hutchinson | LowTides

Brenton spent his childhood growing up outside Philadelphia in Southern New Jersey. After graduating High School he attended Saint Joseph's University in Philadelphia where he received an undergraduate '06 and graduate '12 degree in Business. Upon graduating Brenton started a career in Commercial Real Estate. He is currently employed as the President of a firm based out of New York City. He is married to his wife, Meghan and they have 4 children together, Grace (8), Morgan (7), Juliet (4) and Brenton II (2). A born and bred Jersey Boy, Brenton lives just 5 miles from the beaches in Red Bank, New Jersey and still spends every minute he can in the summer at his childhood beach town of Sea Isle City, New Jersey.In This Conversation We Discuss: [00:00] Intro[01:06] What LowTides’ products[01:39] Where the idea of LowTides come from[05:01] Developing the idea to a sample[06:24] How does LowTides source plastics[08:13] LowTides’ Kickstarter Journey[10:21] Getting the first customers after Kickstarter[12:28] Sponsor: Electric Eye electriceye.io[12:49] Sponsor: Mesa apps.shopify.com/mesa[13:37] Sponsor: Wayflyer wayflyer.com/ecomm/honest[14:49] Sponsor: Rewind rewind.com/honestecommerce[15:20] Sponsor: Klaviyo klaviyo.com/honest[16:07] Learning Ecom through podcasts[18:24] The value in real-life lessons[20:20] The reason to go to college[22:49] What’s in the horizon for LowTides[24:11] Where to find LowTides productsResources:Subscribe to Honest Ecommerce on YoutubeBeach chairs are made with recycled ocean bound plastics! lowtidesop.comFollow LowTides Ocean Products on Instagram @lowtidesoceanScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaFunding a better way wayflyer.com/ecomm/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!