McDonald's, Cathy Doyle - Appetite for Culture: How to use it to Drive Strategy (Fiona Jury)

An effective company culture can set the organisation up for financial success and serve as a great competitive advantage. Leaders who prioritise culture are willing to take an honest assessment of the status quo and are willing to engage their teams in the cultural reform. But, how can leaders harness the power of culture and connect the dots between culture and financial performance? Cathy Doyle, Chief People Officer at McDonald’s Australia, discusses the benefits of an effective company culture.