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McDonald’s deja Rusia: ¿reputación corporativa?

EPISODE · May 20, 2022 · 8 MIN

McDonald’s deja Rusia: ¿reputación corporativa?

from Los Dioses del Marketing · host Básico.fm

Así es, el payaso se va de Rusia con todo y sus restaurantes en suelo ruso. ¿Qué significa esto en percepción de marca? Se sabe que están buscando al comprados local para que tome sus restaurantes pero sin su nombre, marca, logotipo o menú.

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McDonald’s deja Rusia: ¿reputación corporativa?

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