McDonald's perde il marchio 'Big Mac' in Europa per prodotti con pollo

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This episode is 4 minutes long.

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This episode was published on June 6, 2024.

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from Sostenibilità e Agroalimentare - Daily · host Elio Palumbieri

In questa puntata di "Sostenibilità e Agroalimentare Daily", esploriamo una recente sentenza della Corte dell'Unione europea che ha visto McDonald's perdere l'esclusività del marchio "Big Mac" per i suoi prodotti a base di pollo. Scopriremo le implicazioni di questa decisione legale che segue una disputa iniziata nel 2017 con la catena irlandese Supermac's e analizzeremo cosa significa per il futuro della grande catena americana e per il settore del fast food in Europa.

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McDonald's perde il marchio 'Big Mac' in Europa per prodotti con pollo

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How long is this episode of Sostenibilità e Agroalimentare - Daily?

This episode is 4 minutes long.

When was this Sostenibilità e Agroalimentare - Daily episode published?