MDM Canon: The perilous mythology of Brand Marketing for digital products

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.