PODCAST · business
Mobile Dev Memo Podcast
by MobileDevMemo
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
Episodes
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Season 8, Episode 2: Will consumers adopt agentic commerce? (with Michael Morton)
On this week's episode of the podcast, I am joined by Michael Morton, a Senior Research Analyst at MoffettNathanson who covers E-Commerce and Marketplaces. In our conversation, Michael and I discuss the potential for agentic commerce and why consumer adoption might be more limited than Silicon...
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Season 8, Episode 1: Articulating a bull case for the open web (with Gareth Glaser)
On this week's episode of the podcast, I am joined by Gareth Glaser to explore the potential for a resurgence of the open web. Gareth is the CEO of Gamera and a long-time operator in the programmatic media space, having spent time at Appnexus and Magnite and having served as the PMC Chair at...
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Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)
On this week's episode of the podcast, I am joined by Asad Awan, who leads monetization product and engineering at OpenAI. We explore the strategic foundations and product principles behind OpenAI's entry into the advertising space. My conversation with Asad focuses on how conversational AI…
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Season 7, Episode 34: What if everything turns out alright?
Among the many disastrous consequences predicted of artificial intelligence is a jobs famine: widespread worker displacement that devastates the economy and brings about a second Great Depression. But that hasn't happened. In fact, the US economy is doing well and, with a 4.1% unemployment rate,...
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Season 7, Episode 33: An oral history of mobile user acquisition (with Nebojsa Radovic)
On this week's episode of the podcast, I am joined by my friend Nebojsa Radovic, the Senior Director of Mobile User Acquisition at Zynga and a battle-hardened mobile marketing veteran. In the course of our conversation, we discuss the evolution of mobile user acquisition from the era of manual...
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Season 7, Episode 32: The CAPI revolution
The Conversions API, or CAPI, represents a revolutionary development in the digital economy: it allows any platform with sufficient scale to extend its advertising scope beyond local context into the broader and more commercially valuable function of behavioral advertising, entirely outside of…
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Season 7, Episode 31: Understanding the privileged position of chatbot advertising
This week's podcast episode is a long-form companion piece to an article I published last week: The privileged position of chatbot advertising. In this episode, I make the case for why the chatbot advertising model is differentiated from those of both search and social media, feed-based display,...
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Season 7, Episode 30: MDM Mailbag #8 (with Thomas Petit)
For the eighth installment of the MDM Mailbag series, I am joined by independent app growth consultant and advisor Thomas Petit. As a reminder: guests for MDM Mailbag episodes of the podcast are practitioners, and questions are sourced directly from the MDM community. Thomas and I discuss the...
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Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)
On this week's episode of the podcast, I am joined by Brian Albrecht, the Chief Economist at the International Center for Law and Economics. We explore the complex intersection of generative AI and labor economics, alongside a deep dive into the regulatory and economic implications of…
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Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)
On this week's episode of the podcast, I am joined by Maor Sadra, the co-founder and CEO of INCRMNTAL, to discuss the current cycle of M&A in digital advertising and the industry-wide shift toward intelligence-based measurement. Maor is well-positioned to discuss this topic, as INCRMNTAL was...
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Season 7, Episode 27: Applying AI to human intimacy (with Offer Yehudai)
On this week's episode of the podcast, I am joined by Offer Yehudai, the co-founder of Arya, to discuss the intersection of artificial intelligence and human intimacy. We explore the development of AI-driven companions designed to improve relationship health and the delicate balance between...
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Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)
On this week's episode of the podcast, I am joined by Michael Kaminsky, co-founder and co-CEO of Recast. We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we discuss: Whether open-source MMM libraries like...
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Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)
On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print, which utilized a custom browser extension to...
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Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)
On this week's episode of the podcast, I am joined by Tricia Han, CEO of Mistplay, and Sampsa Jaatinen, Chief Data and AI Officer at Mistplay, to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy...
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Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)
We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover: Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiences How the high operational costs of AI...
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The Prosperous Society
The Prosperous Society is a three-hour, four-part series by Eric Seufert of Mobile Dev Memo that explores the political economy of artificial intelligence, grounded in the liberal tradition of the Western canon. Framed as an extended response to John Kenneth Galbraith's The Affluent Society…
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Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)
On this week's episode of the podcast, I am joined by Garrett Johnson and Shunto Kobayashi, professors at Boston University who have co-authored a paper titled "Can privacy technologies replace cookies? Ad revenue in a field experiment." The paper quantifies the impact of Google's Privacy Sandbox...
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Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)
On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss the recent $1BN investment in AppsFlyer by Meta, Google, Unity, and Moloco, and the shifting landscape of mobile measurement it portends. We explore the strategic motivations behind major ad platforms...
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Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
On this week's episode of the podcast, I am joined by Venkat Prabhu, Director of Product for Shop Campaigns at Shopify, to discuss the platform's evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify's Spring Editions,...
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Season 7, Episode 19: Can AI Save Journalism? (with Peter Stuart)
On this week's episode of the podcast, I am joined by Peter Stuart, the co-founder of Velora, an AI operating system for specialist publishers. Peter returns to the podcast to discuss the rapidly evolving landscape of AI in journalism and to explore how editorial teams are integrating these tools...
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Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)
On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi, to talk about Amazon’s strategic advertising advantages. Among other things, we discuss: The value of Amazon’s deterministic identity spine, which spans ninety percent of US households Whether…
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Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel)
On this week's episode of the podcast, I am joined by Danny Frankel, the founder of Punchup Live, a digital platform and ticketing ecosystem built for stand-up comedians. We explore how the economics of content distribution and audience building are being fundamentally rewritten. Danny provides a...
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The Prosperous Society, Part 4: Per commercium virtus
The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer...
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Season 7, Episode 16: AI and video games (with Julian Togelius)
On this week's episode of the podcast, I am joined by Julian Togelius, a professor of computer science at NYU and director of the NYU Game Innovation Lab. We delve into how games serve as the perfect sandbox for AI development, the potential for generative tools to revolutionize production...
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Season 7, Episode 15: The modern mobile gaming economy (with Phil Black)
On this week's episode of the podcast, I am joined by Phil Black, one of the co-hosts of the Game Economist Cast, a podcast dedicated to game economy design, and a consultant with Game Economist Consulting. Previously, Phil held game economist and analytics roles at Amazon Games, DICE, and…
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Season 7, Episode 14: Re-evaluating agentic commerce (with Andrew Lipsman)
On this week's episode of the podcast, I am joined by Andrew Lipsman to discuss the evolving landscape of agentic commerce and retail media. Andrew is an independent analyst and consultant who runs the Media, Ads + Commerce blog, which covers the retail media landscape. Prior to this, Andrew held...
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The Prosperous Society, Part 3: The Collapse of the Pareto Principle
The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer...
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Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
On this week's episode of the podcast, I am joined by Dan Taylor, the Vice President of Global Ads at Google. We discuss the profound impact of generative AI on search behavior and the technological evolution required to support the next era of digital advertising. Among other things, we discuss:...
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Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)
On this week's episode of the podcast, I am joined by Ben Sperry, a senior scholar at the International Center for Law and Economics, to explore the shifting landscape of social media litigation. We dive deep into recent court rulings in California and New Mexico that challenge the historical...
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The Prosperous Society, Part 2: The Human Nexus of Commerce
The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer...
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Season 7, Episode 11: Understanding Unity's Vector (with Felix The)
On this week's episode of the podcast, I am joined by Felix The, SVP of Product and Engineering - Advertising at Unity, to discuss the inner workings of Unity's Vector product and the strategic integration of engine-level data into the advertising ecosystem. We explore how Unity is rebuilding its...
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Season 7, Episode 10: Deploying AI personalization at scale
On this week's episode of the podcast, I am joined by Christina Augustine, the COO of Bloomreach, to discuss the rapidly evolving landscape of AI-enabled personalization in digital marketing and e-commerce. We explore how the shift from predictive models to generative agents is fundamentally...
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Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)
On this week's episode of the podcast, I am joined by Michael Komasinski, the CEO of Criteo, to explore the rapidly evolving landscape of agentic commerce and the critical role of recommendation systems in the AI era. We delve into how Criteo is positioning itself as a commerce intelligence layer...
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Season 7, Episode 8: Games and AI (with Joost van Dreunen)
On this week's episode of the podcast, I am joined by Joost van Dreunen, the CEO of Aldora, an adjunct professor at NYU, and the author of the SuperJoost Playlist blog as well as the book One Up. We dive into the profound impact of generative artificial intelligence on the video game industry,...
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The Prosperous Society, Episode 1: The primacy of distribution
The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer...
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Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)
In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog. As a reminder: MDM Mailbag episodes center on a guest Q&A, with...
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Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link. Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics in the field of quantitative marketing and…
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Season 7, Episode 5: Ads in ChatGPT (with Rishabh Jain)
My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT. Among other things…
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Season 7, Episode 4: Protecting children from digital harms (with Karl Stillner)
My guest on this episode of the podcast is Karl Stillner, the CEO and co-founder of BrightCanary, an app that allows parents to glean insights from their children's digital activities. Note that I am an investor in BrightCanary through Heracles Capital. In this podcast, we discuss the challenge…
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Season 7, Episode 3: Understanding sovereign AI (with Alfred Succer)
My guest on this week's episode of the podcast is Alfred Succer, the founder of Nova Nuggets, which provides private, end-to-end secure operating environments for AI applications. The topic of our conversation is sovereign AI, or the importance of controlling the environment on which AI-based...
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Season 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)
My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature…
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Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)
My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year. The topic of our conversation is the application of generative AI to creative production...
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Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)
My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts,...
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Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)
In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its...
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Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)
In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University about their recent paper, The Impact of Visual Generative AI on Advertising Effectiveness, which is available in pre-print. In the paper, Anindya, Vilma, and the other authors assess the...
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Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)
My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag. In this episode, Rishabh and I discuss the impact of chatbot...
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Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)
My guest on this episode of the podcast is Mikołaj Barczentewicz, a professor of law at the University of Surrey and the author of EU Tech Reg, a blog dedicated to following developments in the EU regulatory machinery. In this episode, Mikołaj and I discuss the digital omnibus package that was...
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Season 6, Episode 18: Meta's Business AI and the ad-product divide
My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta. We discuss Meta's Business AI and the Meta AI business assistant, both of which were announced ahead of this year's AdWeek. I unpacked the potential of these tools to help advertisers...
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Season 6, Episode 17: Heidegger's caution
In this episode of the podcast, which is a companion to Affiliate links, personalized ads, and chatbot revenue optimization, I discuss the need for OpenAI to discover a scalable, durable revenue model, given its status as the avatar for artificial intelligence as a transformative economic and...
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Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)
My guest on this episode of the podcast is Luca Fiaschi, a machine learning expert who previously held executive data science roles at MistPlay, StitchFix, and HelloFresh. Luca is now a Partner for the Generative AI vertical at PyMC Labs, a consultancy that specializes in the application of...
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ABOUT THIS SHOW
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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MobileDevMemo
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Frequently Asked Questions
How many episodes does Mobile Dev Memo Podcast have?
Mobile Dev Memo Podcast currently has 192 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mobile Dev Memo Podcast about?
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
How often does Mobile Dev Memo Podcast release new episodes?
Mobile Dev Memo Podcast publishes regularly with 192 episodes available. Check the episode list for the typical release schedule.
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You can listen to Mobile Dev Memo Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mobile Dev Memo Podcast?
Mobile Dev Memo Podcast is created and hosted by MobileDevMemo.
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