MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising

from Mobile Dev Memo Podcast · host MobileDevMemo

In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will be relevant for mobile marketers over the next 18 months.

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This episode is 1 hour and 12 minutes long.

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This episode was published on November 11, 2020.

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