EPISODE · Feb 28, 2021 · 52 MIN
MDM Podcast Episode 16 - The future of advertising attribution on mobile
from Mobile Dev Memo Podcast · host MobileDevMemo
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE. Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?
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MDM Podcast Episode 16 - The future of advertising attribution on mobile
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