MDM Podcast Episode 16 - The future of advertising attribution on mobile

from Mobile Dev Memo Podcast · host MobileDevMemo

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.  Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?

What this episode covers

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE. Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?

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MDM Podcast Episode 16 - The future of advertising attribution on mobile

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How long is this episode of Mobile Dev Memo Podcast?

This episode is 52 minutes long.

When was this Mobile Dev Memo Podcast episode published?

This episode was published on February 28, 2021.

What is this episode about?

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE. Why did Applovin buy Adjust? Will fingerprinting be...

Can I download this Mobile Dev Memo Podcast episode?

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