MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives

from Mobile Dev Memo Podcast · host MobileDevMemo

In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.

Episode metadata supplied by the publisher feed · Published Nov 22, 2021

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MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives

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