MDM Podcast Episode 27 - What is an SSP? (with Liat Barer...

What this episode covers

My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo, an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which is yield management, and how SSPs assist app publishers with maximizing the revenue they derive from in-app advertising. Liat provides an expert overview of the way in which SSPs -- the acronym SSP stands for Supply Side Platform -- interface with demand sources and in-app inventory to generate revenue for publishers.

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Frequently Asked Questions

How long is this episode of Mobile Dev Memo Podcast?

This episode is 35 minutes long.

When was this Mobile Dev Memo Podcast episode published?

This episode was published on July 25, 2022.

What is this episode about?

My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo, an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss...

Can I download this Mobile Dev Memo Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.