MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat

from Mobile Dev Memo Podcast · host MobileDevMemo

In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing.

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This episode is 55 minutes long.

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This episode was published on May 28, 2020.

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