🇬🇧 Measurable Marketing: Turning Data into Growth Strategy

Marketing creativity is important but without measurement, it’s just guesswork.In this episode of Beyond Revenue, Michael Jäger speaks with Stephanie Pilon, CMO at Singular, about how modern marketing leaders turn data into real growth strategy.Stephanie shares how marketing can evolve from a lead-generation function to a true revenue engine by connecting campaigns, pipeline, and business outcomes. Drawing on her experience across SaaS, adtech, and digital transformation, she explains why measurable marketing requires more than performance metrics: it requires understanding the entire growth system.They explore how marketing teams can combine analytics, creativity, and cross-functional alignment to drive pipeline, retention, and ARR.You’ll learn:Why measurable marketing goes beyond performance marketingHow to connect marketing activities to real revenue outcomesThe importance of shared goals across marketing, sales, and customer successHow CMOs can build data-driven growth infrastructuresWhy creativity will become even more important in the AI eraStephanie also shares how marketers can build systems that measure every touchpoint while still leaving space for experimentation and creative storytelling.🎧 If you care about marketing that actually drives revenue, this episode is for you.