Measurement - Which Click Wins?
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In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story. Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs. Key Takeaways: The Story Behind Ask Bosco and Modo 25 Challenges in E-commerce Performance Measurement Impact of iOS Changes on Digital Marketing Struggles of Small Brands in the Current Market The Importance of Brand in Business Understanding Attribution Models Multi-Touch Attribution and Its Challenges The Role of Retargeting in Attribution Educating Stakeholders on Attribution Click Fraud and Bot Traffic Optimizing Budget Allocation with AI Links John Readman LinkedIn : https://www.linkedin.com/in/johnreadman/ Website : https://askbosco.io/ & https://modo25.com/
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