Measuring Inclusivity: KPIs for Gender Equality with Latha Sarathy, Chief Research Officer of The ANA (Association of National Advertisers)

This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast. Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA. Topics include: 1. Gender-Inclusive KPIs: Marketing Insights 2. Integrating Data for Inclusive Advertising 3. Strategizing Inclusivity: Brands and Data 4. Tech Stack Tune in for an enlightening discussion on how data-driven approaches can pave the way for a more inclusive future in marketing and beyond.