Measuring Marketing Performance with Gabe Hughes

Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working? I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank goodness for experts like Gabe Hughes. According to Gabe, we should all be able to assign value to our marketing. To do this, there’s a marketing measurement trifecta that includes digital attribution, econometrics, and incrementality or A/B testing. By using these models, marketers can get to grips with the marketin...