Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments

Today, ROI is everything - especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect is either misleading or inaccurate.

Episode metadata supplied by the publisher feed · Published Apr 17, 2008

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Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

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