Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/Matt answered these questions:Tell us about you / your background / what you do at Roundel?Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?What new ways are brands leveraging Roundel to meet the expectations of consumers today?Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network?How does Roundel provide brands with the tools to track and analyze their advertising performance?What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.