EPISODE · Nov 18, 2022 · 42 MIN
Media Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30
from Deconstructing Data · host BDEX
Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success. Timestamps: 0:00 Intro Music 0:36 Introducing Annmarie Turpin 3:50 How Advertising On Twitter Is Changing 7:48 Media Mix Modeling vs. Multi-Touch Attribution 17:06 Experimentation Measuring Marketing Performance 23:17 Tools For Optimizing & Measuring Performance 28:30 What's In Your Tech Stack? 31:38 Check Out OmniIQ 32:37 What Advice Would You Give Your Younger Self? 34:40 What Advice Would You Give Our Audience? 35:57 What Do You Use For Modeling? 37:30 How Can Advertisers Prepare For The Future? 39:25 Closing Remarks Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 #DeconstructingData #Technology #Data
What this episode covers
Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success. Timestamps: 0:00 Intro Music 0:36 Introducing Annmarie Turpin 3:50 How Advertising On Twitter Is Changing 7:48 Media Mix Modeling vs. Multi-Touch Attribution 17:06 Experimentation Measuring Marketing Performance 23:17 Tools For Optimizing & Measuring Performance 28:30 What's In Your Tech Stack? 31:38 Check Out OmniIQ 32:37 What Advice Would You Give Your Younger Self? 34:40 What Advice Would You Give Our Audience? 35:57 What Do You Use For Modeling? 37:30 How Can Advertisers Prepare For The Future? 39:25 Closing Remarks Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 #DeconstructingData #Technology #Data
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Media Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30
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