MEDIA MIX: Ребрендинг: как провести за месяц и не наделать ошибок

За круглым столом MEDIA MIX оказались представители брендов, которые пересмотрели позиционирование своих компаний — Stars Coffee, Вкусно — и точка, Иви. Они рассказали, как понять, что компании нужен ребрендинг, какие промахи неизбежны и какие бюджеты на это нужны.

Episode metadata supplied by the publisher feed · Published Nov 14, 2023

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MEDIA MIX: Ребрендинг: как провести за месяц и не наделать ошибок

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