EPISODE · Mar 6, 2026 · 24 MIN
Media Myths, Market Moves, and More Choices
from On Deathcare · host Tony Russo
In this week’s roundup, Tony Russo explores the disconnect between the death care industry and consumer media. From factually incorrect editorial cartoons in Ohio to “Boil-in-a-Bag” headlines in the UK, the episode dives into why funeral directors need to step up as educators to combat misinformation about green burials and alkaline hydrolysis. Tony also covers significant industry news, including the arrest of a fugitive funeral director and a historic investigation into a Maryland veterans cemetery.In This Episode* The Media Disconnect: Why recent reporting on natural organic reduction and alkaline hydrolysis is more salacious than informative.* Educator vs. Director: The importance of providing accurate information before families reach the arrangement room.* Industry News: The arrest of Zalo Wilson in Maine regarding a 64-count indictment.* A $3,000 judgment against Davis Mortuary owners following the discovery of decaying remains in Colorado.* Parklawn’s recent acquisition of South Mississippi Funeral Services’ assets.* Regulatory & Social Issues: The struggle of Alaska Natural Burial to open a site near Anchorage due to environmental concerns.* New Maryland legislation to investigate a burial site of Black youth at Cheltenham Veterans Cemetery.Resources & Links Mentioned* On Death Care Newsletter: Subscribe for free industry updates.* Study: 2025 Consumer Preference for Disposition Study (Wake Forest and CANA).* Book Recommendation: Into the Night.* Substack: Jess Wakefield on the complexities of green funerals. Get full access to On Deathcare at ondeathcare.substack.com/subscribe
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Media Myths, Market Moves, and More Choices
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