Media's Evolving Roles

from Comcast Spotlight Take Five · host anisur

Advancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about recent trials of "Video Circulars on Demand," which transformed retail store newspaper inserts into VOD content this past holiday season.

Episode metadata supplied by the publisher feed · Published May 27, 2010

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This episode was published on May 27, 2010.

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