Medical Affairs AI & Omnichannel Strategy: How to Earn Trust and Attention

from Pharma Sessions · host Jonathan Kaskey

In this episode of Pharma Sessions, host Jonathan Kaskey is joined by Sean Sheffler-Collins, Director of Scientific Communications and Content at Astellas Pharma, to discuss how Medical Affairs is evolving to meet HCPs' needs through omnichannel communication strategies, accessible and engaging scientific data, and technology-enabled solutions like digital microsites and AI analysis. Pharma Sessions is hosted by Jonathan KaskeyFollow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/Or join the Pharma Sessions Substack:www.pharmasessions.substack.com

Episode metadata supplied by the publisher feed · Published Jan 22, 2026

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Medical Affairs AI & Omnichannel Strategy: How to Earn Trust and Attention

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This episode was published on January 22, 2026.

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