Medicare Agents: Here’s How to Dominate the Turning 65 Market

Marketing to people who are turning 65 is one of the most powerful long‑term strategies in the Medicare industry, but it’s also one of the most misunderstood. In this video, I walk through exactly how I look at advertising to the T65 market and, more importantly, why this group delivers higher lifetime value, stronger cross‑sell opportunities, and more sustainable income than plan‑to‑plan Medicare Advantage marketing.I break down why T65 is not just about chasing a true‑up commission, but about building agent‑for‑life relationships by educating clients correctly from the very beginning. I also clear up the common misconception that Medicare supplement prospects are “rich,” explain how Medigap open enrollment actually works, and why bonus commissions should never be the deciding factor in your marketing strategy.On the tactical side, I cover the three key components of effective T65 marketing: copy, creative, and cadence. I explain how to create messaging that feels authentic instead of over‑polished, why small‑business positioning often outperforms big brand advertising, and how to use tools like social media, webinars, and direct mail in the right order and timing. You’ll also learn why patience is critical in the T65 space, how to build a pipeline that matures over time, and why consistency beats short‑term transactional thinking every time.If you want to build a Medicare business that compounds year after year instead of constantly chasing rewrites, this framework will help you do it the right way. If you're new to our channel, we help insurance agents and people who are interested in the Life, Health and Medicare insurance industry get off the ground and scale profitable companies. When I was 26 years old I got out of the Marine Corps with the goal of making $60,000 a year to replace my income and benefits from active duty.. 11 years later I sold 51% of my insurance agency for $70,000,000.. The company started out primarily direct to consumer, but we have transitioned to our primary focus of helping other agencies replicate our success. Follow us on other platforms like instagram.com/thejustinbrock Check out things we offer at justinbrock.comAnd don't forget to ask us about out CRM and marketing system GoGuru and our workshops Medicare Agent Boot Camp (aimed at new to intermediate agents) and Behind the Agency (aimed at more experienced agents).