Meet Molly Pop -- The Brand Attempting To Make Fruit Juice Healthy Again

Meet Molly LaForest, whose father named a grape company after her when she was 12, and who's now disrupting the produce industry with Molly Pop - a brand creating 100% natural cold-pressed juices. Discover how they're pushing cross-merchandising in grocery stores by pairing specialty grapes with matching juices, and why their beet-cucumber blend is the fan favorite that's changing how grocery stores think about produce branding.🕒 TIMESTAMPS:0:00 - From 12-year-old namesake to Molly Pop founder1:15 - What is Molly Pop: candy grapes and bold flavors1:45 - How do you make grapes taste like strawberries?2:35 - Health positioning: real juice vs. concentrate4:35 - First-time juice launch at SpartanNash conference5:30 - Cross-merchandising strategy: grapes + juice sales boost6:53 - Disrupting generational produce industry practices8:47 - Product recommendations: beet-cucumber fan favoriteThanks to Simbe for making our Spartan Nash Conference coverage possible!#LollipopJuice #CandyGrapes #CottonCandyGrapes #ColdPressedJuice #ProduceBranding #CrossMerchandising #SpecialtyGrapes #NaturalJuice #ProduceInnovation #FarmersMarketThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy