Meet the Business-Building Baddie With 20+ Years of Experience Creating Brands for Women

More than 50 million people experience menopause each year, and this number is growing as the population ages.  And yet, their wants and needs are largely ignored in the startup and wellness space.  These are two trends fueling the growth of Sally Mueller’s new wellness company, Womaness. She’s bringing a modern, millennial aesthetic and innovative products to the menopause space, becoming the go-to voice for women in their 40s and 50s as they enter menopause. Sally has decades of experience building brands for women, both at Target and then as the Chief Brand Officer at Clique, where she launched Who What Wear’s fashion line into Target. In this episode she shares:  How to determine your brand’s point of view and point of difference.  Tools and tactics to help externalize your vision for your brand. What to include in a brand presentation to potential big box retail stockists like Target. The art of coming up with a great business name. The workstreams involved when launching a brand. Links Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG: www.instagram.com/femalefounderworld Check out Womaness: https://womaness.com  Sally’s founder community recommendation: www.luminary-nyc.com/home   Learn more about your ad choices. Visit megaphone.fm/adchoices