EPISODE · May 1, 2026 · 1H 27M
Meet the Developer Behind Our $1M/month Milestone
from That Agency Show · host Kyle Sulerud and Drew Carrell
In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platform that reactivated a flood of inactive clients and provided a level of customization that is officially disrupting the agency industry. From initial "AFK" ideas to creating the "Ferrari" of lead tech, this deep dive explores the technology and team driving the future of Leadzolo.https://thatagencygroup.comhttps://usejuiced.com0:00 - Cold open on Juiced impact0:55 - Introducing Nolan and Juiced2:35 - How Nolan was first approached5:32 - Nolan’s development background10:14 - Preston adds context and scale15:08 - Family vision behind business building21:11 - Building Juiced from scratch26:46 - Migrating from LeadProsper to Juiced40:43 - Preparing Juiced for other companies48:45 - Extra features for future tenants1:01:17 - Hiring help and scaling development1:07:51 - UI and UX design philosophy1:14:35 - Nolan’s long-term vision for Juiced1:18:03 - Working relationship and business evolution1:26:21 - Wrap-up and next episodes
What this episode covers
In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platform that reactivated a flood of inactive clients and provided a level of customization that is officially disrupting the agency industry. From initial "AFK" ideas to creating the "Ferrari" of lead tech, this deep dive explores the technology and team driving the future of Leadzolo.https://thatagencygroup.comhttps://usejuiced.com0:00 - Cold open on Juiced impact0:55 - Introducing Nolan and Juiced2:35 - How Nolan was first approached5:32 - Nolan’s development background10:14 - Preston adds context and scale15:08 - Family vision behind business building21:11 - Building Juiced from scratch26:46 - Migrating from LeadProsper to Juiced40:43 - Preparing Juiced for other companies48:45 - Extra features for future tenants1:01:17 - Hiring help and scaling development1:07:51 - UI and UX design philosophy1:14:35 - Nolan’s long-term vision for Juiced1:18:03 - Working relationship and business evolution1:26:21 - Wrap-up and next episodes
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Meet the Developer Behind Our $1M/month Milestone
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