Meeting the silver wave with data and more

Paul Boethel joined Watermark Retirement Communities as CEO in April. Now he joins McKnight's Senior Living to talk about the organization's goals and accomplishments over the past several months, which have been guided by two themes: increasing pace and shifting to a people-centric and data-centric focus. He also provides insights into changes in marketing, ownership involvement and resident preferences in senior living; Watermark's plans for 2026; and, longer term, how senior living will change "dramatically" in the future. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.