Megan Newsome | Auto Group Organic Social Strategy

Hannah Busenitz and Megan Newsome execute the social media strategy for Ourisman Cars Auto Group, a Maryland/Delaware/Virginia/DC based auto group with 12 brands and 18 locations. Hannah and Megan focus on social media management, social ad performance, digital design, and more for Ourisman Cars Auto Group. With all 18 locations over a large area, they spend a lot of time traveling to stores to get a physical footprint in each store.This week, a few strategies adjusted were going back to creating purely through video, running all videos through the group level TikTok first, and ways to optimize output from short periods of time in each store. Jordan executed digital marketing consulting this week and is available to help more dealers struggling with strategy and execution.