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Megaphone: Host-read or Announcer-read? Let the Data Decide.

EPISODE · Jun 13, 2019 · 36 MIN

Megaphone: Host-read or Announcer-read? Let the Data Decide.

from The Sonic Truth · host SonicAdmin

Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here. The post Megaphone: Host-read or Announcer-read? Let the Data Decide. appeared first on The Sonic Truth.

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Megaphone: Host-read or Announcer-read? Let the Data Decide.

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