【每日聽管理】2024.4.20｜三次巧合創業、花不到 30 年就打趴愛迪達！lululemon 的創立故事

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早安！感謝您收聽 2024 年 3 月 23 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：三次巧合創業、花不到 30 年就打趴愛迪達！lululemon 的創立故事lululemon是怎麼看準瑜珈的周邊產品，進而成為全球第二大的運動品牌？lululemon的市場定位和目標客群是什麼？因應自己的市場定位和目標客群，lululemon做了哪些事，穩固了使用者的忠誠度？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY

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【每日聽管理】2024.4.20｜三次巧合創業、花不到 30 年就打趴愛迪達！lululemon 的創立故事

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