EPISODE · May 29, 2026 · 4 MIN
梅西六战世界杯：真正的全球 IP，是如何炼成的？
from 楼兰出海观察
这是梅西第6次参加世界杯，今天我们不聊足球。我们聊聊，为什么一个阿根廷人，可以被全世界同时认识？本期拆解：全球共识是如何被制造的，以及中国品牌为什么很难做到。
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梅西六战世界杯：真正的全球 IP，是如何炼成的？
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